HTTP Statement Regarding Congressional Hearing on Arbitron’s Portable People Meter (PPM)
The Hispanic Technology and Telecommunications Partnership (HTTP) welcomes the announcement that the House Committee on Oversight and Government Reform will hold a hearing to explore the negative impact that Arbitron’s Portable People Meter has had on minority radio.
Minority radio does more than add flavor and spice to the soundtrack of American life. It is the conduit by which businesses connect with emerging markets and communities strengthen linkages with each other. Arbitron’s PPM system is harming a critical medium that has played a transformative role in the social, political, and economic development of communities of color.
HTTP calls on Arbitron to use this hearing as an opportunity to correct its flawed PPM methodology and begin engaging in responsible business practices.
For more information please see http://www.httponline.org/arbitron_ppm
The Hispanic Technology and Telecommunications Partnership (HTTP) is a coalition of national Hispanic organizations that works to increase awareness of the impact of technology and telecommunications policy on the U.S. Hispanic community.