Monthly Archive

Focus on Internet Advertising Presents Opportunity for Consumers

A poll released last week by Consumer Reports indicates that while 72% Americans are concerned with Internet privacy, 48% “incorrectly believe that their consent is required for companies to use the personal information they collect from their online activities.”

We wonder how a similar survey, focused solely on communities that have only recently crossed the digital divide, would differ from the Consumer Reports poll. We hypothesize that such a poll would either uncover an alarming sense of confidence in Internet safety or that privacy concerns are preventing segments of the population, particularly Hispanics, from utilizing the Internet to its fullest potential.