On July 30, the Federal Communications Commission (FCC) released a Notice of Proposed Rulemaking (NPRM) which seeks comment on potential DTV consumer education initiatives. Comments are due by September 17, 2007. The FCC seeks comment on requiring broadcasters, multichannel video programming distributors (MVPDs), retailers and manufacturers to take certain actions to publicize the digital transition. It will facilitate the upcoming transition to digital on February 17, 2009, a deadline established by Congress. A successful completion of the digital transition depends upon ensuring that appropriate policies are in place to minimize the burdens and costs borne by consumers. It also depends on government and industry working together in promoting consumer awareness.